La Troupe at XX Winter Beach Tulum 2017

In December 2017, La Troupe took part in XX Winter Beach in Tulum, a platform that brought fashion, music and landscape together in the Riviera Maya. Seen from today, the event belongs to an early but important stage in the brand’s public history: La Troupe was already part of a national conversation about Mexican design shaped from the Caribbean.

This article is part of La Troupe’s press archive and brings together original coverage that is still available from external publications. Its purpose is not to reconstruct the collection from memory, but to preserve what those outlets documented at the time.

XX Winter Beach and the Tulum context

Architectural Digest México announced XX Winter Beach 2017 as a meeting point for fashion, music and beach architecture at Papaya Playa Project from December 15 to 17. The publication included La Troupe among the labels presenting beach collections alongside designers such as Vero Díaz, Casa Jaguar and Alfredo Martínez.

The importance of that mention is the context. La Troupe appears not simply as a local shop, but inside a selection of Mexican design using Tulum as both setting and language.

Glamour’s coverage

After the event, Glamour México published a recap of the participating labels. In the section devoted to La Troupe, the outlet highlighted handwork, relationships with local artisans, embroidery and an ethnically inspired proposal.

Beyond the terminology used in 2017, the coverage records elements that remain central to the brand today: textile craft, embroidery, work made in Mexico and an identity born in the Riviera Maya.

Fernanda Familiar’s published agenda

The Fernanda Familiar website also published the event schedule and listed a La Troupe and Armando Takeda runway presentation on Friday the 15th.

Why this archive matters

Historical press coverage is useful for more than nostalgia. It helps explain how La Troupe’s presence outside its own channels was built and how Tulum became an early, visible part of its editorial identity.

The archive shows continuity: Tulum was not added later as a brand story; it was already part of the way external media understood La Troupe.

Original sources

Architectural Digest
Glamour
Fernanda Familiar

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La Troupe’s story · Made by Hand in Mexico · Press archive