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La Troupe at Mercedes-Benz Fashion Week Mexico 2020: The Fashion Film from Tulum
Press archive of La Troupe’s fashion film at Mercedes-Benz Fashion Week Mexico 2020, with coverage from Glamour, Grazia, La Prensa and other outlets.
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EDITORIAL / IMAGE
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THE STORY
THE STORY
In October 2020, Mercedes-Benz Fashion Week Mexico combined in-person and digital presentations, and La Troupe participated with a fashion film produced from Tulum. The edition left an unusually broad documentary trail: Glamour, Grazia, La Prensa, FashionUnited, COSAS, Inexmoda and México Está de Moda recorded the brand’s participation or listed it in the program.
Together, these sources make 2020 one of the best-documented moments in La Troupe’s public archive.
A hybrid Fashion Week
Inexmoda documented an edition with more than forty designers and a hybrid format combining physical runway shows and digital presentations from October 14 to 17. La Troupe appears in the official participant list.
FashionUnited, Revista COSAS and México Está de Moda also recorded La Troupe within the edition.
The fashion film through Glamour
Glamour México selected La Troupe among the edition’s notable fashion films. The publication connected the presentation directly to Tulum and to an identity built around limited pieces, a bohemian sensibility and environmental awareness.
Grazia’s reading of the collection
Grazia México y Latinoamérica devoted a section to La Troupe, highlighting weaving, embroidery, material quality and limited production.
La Prensa and the Mexican Caribbean
La Prensa described La Troupe through the relationship between design, environment and fair trade, connecting tunics, dresses, shirts and trousers with the tones and landscape of the Mexican Caribbean.
Why this archive is especially useful
The value of this moment is not in turning every article into a separate post. It lies in seeing how different publications identified complementary aspects of the same presentation: Tulum as setting, the digital language of the film, embroidery, layers, limited production and La Troupe’s place inside Mexican fashion.
MBFWMX 2020 shows a brand turning its place of origin into audiovisual language and carrying it onto a national platform at a moment when the entire industry was changing.
Original sources
Glamour
Grazia
La Prensa
FashionUnited
COSAS
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CONTINUE
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From story to object.
Pieces that continue this story.
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JOURNAL / NOTES
Stories that continue.
New editions, pieces, places, craft and ways of living.